Scaling Facebook Ads with Meta’s Andromeda
When Meta rolled out Andromeda, I saw hundreds of comments like:“We went from 3x… 6x… even 10x ROAS to barely breaking even.”Before:– Pick an audience– Create ads for that audienceNow:– The concept finds the audience– Creative does the targeting But “creative is the targeting” doesn’t mean “upload random ads and pray.”It means you need create […]
Benefits of Using AI for Marketing
Marketers who use AI enjoy benefits like: 2 Ways to Use AI in Marketing 1. Write Optimized Blog Posts AI can help you create content that’s both helpful and optimized for SEO. And good news—many of the techniques that prime content for search engine visibility also help it to appear prominently in large language model […]
I Used Claude to Automate Facebook Ads Better Than 99% of Marketers
Most marketers are still using AI at the surface level. They use it to write ad copy, generate scripts, or brainstorm hooks. Useful? Yes.Transformational? Not really. The real opportunity is much bigger: using AI to operate performance marketing workflows end to end. From audits and pacing to competitor research, creative analysis, and even generating new winning […]