Marketers who use AI enjoy benefits like: 

• Greater efficiency: AI can automate repetitive tasks so your team can focus on higher-level strategy and creative work
• Rapid data analysis: AI can analyze massive datasets to reveal insights that guide better marketing strategies
• Better customer experiences: AI-powered chatbots deliver instant support while freeing human agents for complex issues

2 Ways to Use AI in Marketing

1. Write Optimized Blog Posts

AI can help you create content that’s both helpful and optimized for SEO. And good news—many of the techniques that prime content for search engine visibility also help it to appear prominently in large language model tools (LLMs). 

Free tools like ChatGPT can help you produce first drafts. But you shouldn’t just paste your article outline into ChatGPT and instruct it to produce content. 

Instead, first upload your product details, target persona, and optimization guidelines into a chat. And instruct ChatGPT to take these assets into account for your writing project. 

Then, paste individual sections from your outline into ChatGPT one at a time—AI works better in smaller batches. You can also work in Canvas, which is a Google Doc-like functionality in ChatGPT that lets you refine your text collaboratively with AI.

2. Generate a Campaign Strategy

You can use AI to create strategies and assets for any type of campaign. 

For instance, say you need to drive more conversions following a new product launch.

AI tools like ChatGPT or Claude might offer you a few ideas on how to do this. Just prompt the tool with some information about your audience, and then have it produce messaging for a few channels.

You could test the campaign strategy you developed with an AI tool and iterate based on conversion data you collect.

The AI Marketing Agent app can also provide in-depth competitive research, detailed audience persona information, and channel-specific tactics. Just prompt the app with details about your campaign to get an end-to-end plan.